We see the unseen.

We search the globe to find you the best healthy beauty products — many that you won't see elsewhere.

We really get to know the people, the science, and the safety behind them.

And, importantly, we really get to know you. Not through an algorithm, but through our team of very special Guides. Because great service matters — and here, so do you.

Shop our creations Consult our Guides Visit us in SF

We search the globe to find you the best healthy beauty products — many that you won't see elsewhere.

We really get to know the people, the science, and the safety behind them.

And, importantly, we really get to know you. Not through an algorithm, but through our team of very special Guides. Because great service matters — and here, so do you.

Freshen up for spring

With cool new favorites for skin, sun, & body;

Bright new shades for color;

And personalized help at our SF studio.

Try our spring favorites Join a spa workshop Get a makeup lesson

With cool new favorites for skin, sun, & body;

Bright new shades for color;

And personalized help at our SF studio.

Our award-winning Sea Retinal

"The sniper," "The undoer of damage past," "The longevity booster": it goes by many names.

The key thing to remember:
it's the retinal for (almost) all.

Check it out What's retinal? See what it won

"The sniper," "The undoer of damage past," "The longevity booster": it goes by many names.

The key thing to remember:
it's the retinal for (almost) all.

We see the unseen.

We search the globe to find you the best healthy beauty products — many that you won't see elsewhere.

We really get to know the people, the science, and the safety behind them.

And, importantly, we really get to know you. Not through an algorithm, but through our team of very special Guides. Because great service matters — and here, so do you.

Shop our creations Consult our Guides Visit us in SF

We search the globe to find you the best healthy beauty products — many that you won't see elsewhere.

We really get to know the people, the science, and the safety behind them.

And, importantly, we really get to know you. Not through an algorithm, but through our team of very special Guides. Because great service matters — and here, so do you.

Freshen up for spring

With cool new favorites for skin, sun, & body;

Bright new shades for color;

And personalized help at our SF studio.

Try our spring favorites Join a spa workshop Get a makeup lesson

With cool new favorites for skin, sun, & body;

Bright new shades for color;

And personalized help at our SF studio.

Our award-winning Sea Retinal

"The sniper," "The undoer of damage past," "The longevity booster": it goes by many names.

The key thing to remember:
it's the retinal for (almost) all.

Check it out What's retinal? See what it won

"The sniper," "The undoer of damage past," "The longevity booster": it goes by many names.

The key thing to remember:
it's the retinal for (almost) all.

We see the unseen.

We search the globe to find you the best healthy beauty products — many that you won't see elsewhere.

We really get to know the people, the science, and the safety behind them.

And, importantly, we really get to know you. Not through an algorithm, but through our team of very special Guides. Because great service matters — and here, so do you.

Shop our creations Consult our Guides Visit us in SF

We search the globe to find you the best healthy beauty products — many that you won't see elsewhere.

We really get to know the people, the science, and the safety behind them.

And, importantly, we really get to know you. Not through an algorithm, but through our team of very special Guides. Because great service matters — and here, so do you.

As seen in

Brand Spotlight:

Kahina

Katharine Phillips L’Heureux started Kahina after a trip to Morocco, where she learned that argan oil — rich in vitamin E, antioxidants, and essential fatty acids — has great calming, hydrating, aging-beautifully effects. We’ve been fans of Kahina since the brand first launched in 2009, when our founder first tried their organic argan oil (which we think is the very best on the market).

Kahina was among the first brands in the US to package their products in the now-ubiquitous violet glass and were pioneers in healthy beauty in every way — from their devotion to sustainability and social responsibility to their commitment to cleaner formulas. We’re proud to partner with this beloved, family-run company that’s been walking the walk for years.

Shop Kahina's best sellers

Kahina Antioxidant Mask

Kahina Eye Serum

Kahina Argan Oil

Kahina Facial Cleanser

See All Kahina See All Brands

Skin

Hair

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About Ayla

We think that a great beauty shop shouldn’t just deliver the most effective nontoxic products in the world. It should also deliver the most well-informed, personalized guidance — turning the simple search for a product into an enlightening journey. One that's unique, just like you.

Browse our expert-curated range of the most effective healthy beauty products from around the world: each one was chosen by our very particular founder, Dara, for a specific reason. And if you'd like more direction, our rigorously trained Guides are always delighted to help with thorough recommendations and custom samples. Call, email, or visit us in San Francisco — we can’t wait to meet you. (Speaking of email, you won't want to miss our weekly newsletters: you'll be the first to see what's new and get access to our special offers.)

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"I hadn't gotten a good night's sleep in over two weeks and was at my wits' end. I kept waking up after 4-5 hours and unable to get back to sleep. Last night I took the sleep tonic and stress tonic with water before bed. I slept deeply and awoke feeling refreshed and full of energy!"

Andrew

"Wow. You weren't kidding...I feel like some hyperpigmentation right below my eyes is already fading and my neck is firmer. These are two problem areas that I'd largely given up on, so I'm pretty shocked to see a difference. It feels so light and hydrating, too."

Andrea F.

“I have tried many, many, many retinol products. Most of them caused redness, the worst caused peeling, and the best I could get was little to no benefit. I had nearly given up hope until I tried the Sea Retinal...my skin is glowy and my skin tone is even. I have also noticed that my skin is softer and generally less reactive. Amazing!!!"

Kristin R.

"Whoa. This is not your usual bath product. I was skeptical about how a sea soak could detoxify, until I found myself sweating in the tub and then feeling deeply relaxed, yet rejuvenated, afterwards. Whatever magic is happening here, I’ll take it."

Jill R.

"I ordered one on the day it came out. Then a couple weeks later, ordered another because I was already freaking out that something so good would sell out immediately and take a while to restock. It's the best all-around cleanser I've used."

Olympia T.

"The difference in my skin must be seen to be believed. Having never used oil on my face I wasn't sure what to expect with Dara's Oil, but I wouldn't return to a cream moisturizer for anything. This oil is light, penetrating, and not greasy."

Jill

"In all honesty, this serum has changed my COVID nurse skin. It instantly rehydrates, plumps tissue, decreases redness, increases elasticity, and leaves a subtle glow...friends and co-workers have positively commented on the change in my skin."

Karen W.

"I tried a lot of natural shampoo and finally found my holy grail. Bonus points, the scent of this shampoo is divine, so much so it enriches my shampooing experience."

Claire

"I hadn't gotten a good night's sleep in over two weeks and was at my wits' end. I kept waking up after 4-5 hours and unable to get back to sleep. Last night I took the sleep tonic and stress tonic with water before bed. I slept deeply and awoke feeling refreshed and full of energy!"

Andrew

"Wow. You weren't kidding...I feel like some hyperpigmentation right below my eyes is already fading and my neck is firmer. These are two problem areas that I'd largely given up on, so I'm pretty shocked to see a difference. It feels so light and hydrating, too."

Andrea F.

“I have tried many, many, many retinol products. Most of them caused redness, the worst caused peeling, and the best I could get was little to no benefit. I had nearly given up hope until I tried the Sea Retinal...my skin is glowy and my skin tone is even. I have also noticed that my skin is softer and generally less reactive. Amazing!!!"

Kristin R.

"Whoa. This is not your usual bath product. I was skeptical about how a sea soak could detoxify, until I found myself sweating in the tub and then feeling deeply relaxed, yet rejuvenated, afterwards. Whatever magic is happening here, I’ll take it."

Jill R.

"I ordered one on the day it came out. Then a couple weeks later, ordered another because I was already freaking out that something so good would sell out immediately and take a while to restock. It's the best all-around cleanser I've used."

Olympia T.

"The difference in my skin must be seen to be believed. Having never used oil on my face I wasn't sure what to expect with Dara's Oil, but I wouldn't return to a cream moisturizer for anything. This oil is light, penetrating, and not greasy."

Jill

"In all honesty, this serum has changed my COVID nurse skin. It instantly rehydrates, plumps tissue, decreases redness, increases elasticity, and leaves a subtle glow...friends and co-workers have positively commented on the change in my skin."

Karen W.

"I tried a lot of natural shampoo and finally found my holy grail. Bonus points, the scent of this shampoo is divine, so much so it enriches my shampooing experience."

Claire

"I hadn't gotten a good night's sleep in over two weeks and was at my wits' end. I kept waking up after 4-5 hours and unable to get back to sleep. Last night I took the sleep tonic and stress tonic with water before bed. I slept deeply and awoke feeling refreshed and full of energy!"

Andrew

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Freshen up for spring

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Brand Spotlight:

Brand Spotlight:

Kahina

Shop Kahina's best sellers

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About Ayla

"Wow. You weren't kidding...I feel like some hyperpigmentation right below my eyes is already fading and my neck is firmer. These are two problem areas that I'd largely given up on, so I'm pretty shocked to see a difference. It feels so light and hydrating, too."

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